Vizio “Smartcast”

No one can be told what it is.  It’s not magic, it’s VIZIO. The TV that knows what you want. You don’t need a mind that operates like a microprocessor chip to understand how it works. We created a tangible representation of what a Smart TV does, in theory, if you were a metaphysical being inside the core of smart technology.  Smart technology has never been quite so personalized. We are fans of anything juxtaposing design, patterns, and the future of entertainment.

Client: VIZIO
Services: Direction, Editorial, Design, Animation, CGI, Compositing, Finishing, Color


  • Director:  Travis Button
  • Agency:  Small Ax Creative
  • Executive Creative Director:  RJ McFarlane
  • Executive Producer:  Carlton Sugarman
  • Production Company:  Hyphenate
  • VFX Supervisor:  Travis Button
  • VFX Post-Production Company:  Hyphenate
  • VFX Producer:  Brian Robinson
  • Art Director: Patrick Scruggs Jr.
  • Compositing Lead:  Travis Button
  • Compositors:  Travis Button
  • 3D Lead:  Patrick Scruggs Jr.
  • 3D Artists:  Travis Button, Patrick Scruggs Jr.
  • 3D Animation:  Patrick Scruggs Jr.
  • Lighting / Rendering:  Travis Button
  • 2D Design / Animation: Patrick Scruggs Jr.
  • Color:  Travis Button