Overstock.com “Cyber Mondays”

Sometimes, you need an extra layer of detail in your shot. Here’s an example of subtle intricacies that we executed for this spot, which elevated it to another level of holiday cheer.  Surpassing client expectations is always our goal and we even made it snow to commemorate all the deals Overstock held on Cyber Monday. Santa also stopped by for a quick cameo, but one unhappy camper was the new guy! Getting judged on your name is tough, Ron, although it’s not too bad of a gig when you’re replacing the most famous reindeer on earth.

Services: FX, Compositing, Finishing


  • Director:  RJ McFarlane
  • Agency: Small Ax
  • Production Company: Small Ax
  • Executive Producer:  Leelai Demoz
  • Producer: Carlton Sugarman
  • VFX Supervisor:  Travis Button
  • VFX Post-Production Company:  Hyphenate
  • VFX Producer:  Albert Mason
  • Compositing Lead:  Travis Button
  • 3D Lead:  Travis Button
  • 3D Artists: Carlos Diego, Travis Button
  • 3D Tracking / Matchmoving:  Brian Morse