Mercury Insurance “Smart E. Pants”
Life is unpredictable, and the last thing you want to think about is paperwork and insurance rates amid a disaster. Mercury Insurance speaks to consumers through medicine that heals all pain: humor. In this four-spot campaign that targets only the smartest, we find ourselves sitting with Mr. Smart E. Pants, listening to clever tips with a family of puppies, and experiencing the award show for the highest customer satisfaction. Universal truths, wise advice, and puppies, the holy trinity.