Mercury Insurance “Smart E. Pants”
Life is unpredictable, and the last thing you want to think about is paperwork and insurance rates amid a disaster. Mercury Insurance speaks to consumers through medicine that heals all pain: humor. In this four-spot campaign that targets only the smartest, we find ourselves sitting with Mr. Smart E. Pants, listening to clever tips with a family of puppies, and experiencing the award show for the highest customer satisfaction. Universal truths, wise advice, and puppies, the holy trinity.
Client: MERCURY INSURANCE
Services: VFX Supervision, Editorial, Animation, Compositing, Finishing, Color
Credits
- Director: Natasha Hugeback
- DP: Phillip Friesenbichler
- Editor: Zachary A. Kinzinger
- Agency: Haymaker
- Chief Strategy Officer: Matt Johnson
- Chief Creative Officer: Jay Kamath
- Chief Production Officer: Dan Ruth
- Group Brand Director: Leila Reynolds
- Associate Creative Director: Natasha Hugeback
- Senior Art Director: Louis Li
- Brand Manager: Gianna Nardi
- Production Company: Haymaker
- Line Producer: Danny Gomez
- VFX Supervisor: Travis Button
- Post-Production Company: Hyphenate
- Post-Production Producer: Sophie Taylor
- Post-Production Coordinator: Gabrielle Garcia
- Compositing Lead: Travis Button
- Compositors: Scott Crawford
- Color: Duran Castro
