Mercury Insurance “Smart E. Pants”

Life is unpredictable, and the last thing you want to think about is paperwork and insurance rates amid a disaster. Mercury Insurance speaks to consumers through medicine that heals all pain: humor. In this four-spot campaign that targets only the smartest, we find ourselves sitting with Mr. Smart E. Pants, listening to clever tips with a family of puppies, and experiencing the award show for the highest customer satisfaction. Universal truths, wise advice, and puppies, the holy trinity.

Services: VFX Supervision, Editorial, Animation, Compositing, Finishing, Color


  • Director: Natasha Hugeback
  • DP: Phillip Friesenbichler
  • Editor: Zachary A. Kinzinger
  • Agency: Haymaker
  • Chief Strategy Officer: Matt Johnson
  • Chief Creative Officer: Jay Kamath
  • Chief Production Officer: Dan Ruth
  • Group Brand Director: Leila Reynolds
  • Associate Creative Director: Natasha Hugeback
  • Senior Art Director: Louis Li
  • Brand Manager: Gianna Nardi
  • Production Company: Haymaker
  • Line Producer: Danny Gomez
  • VFX Supervisor: Travis Button
  • Post-Production Company: Hyphenate
  • Post-Production Producer: Sophie Taylor
  • Post-Production Coordinator: Gabrielle Garcia
  • Compositing Lead: Travis Button
  • Compositors: Scott Crawford
  • Color: Duran Castro

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