“The Lich King’s Ice Cream Citadel”

Working on this project with GenPop and Blizzard allowed us to bring a character who is beloved by many fans, and our team into reality. We turned our focus to incorporate alluring yet subtle layers of SFX. Our goal was simple. Breathe in intriguing visual quality and playfulness into a story out of a child’s imagination.

Watch, but be warned. If the sky morphs into a stormy, dark, and ominous cloud, chances are it’s nothing. Ignore the signs of impending doom (frozen skulls, foggy mist) and proceed to get your ice cream. Be polite to the Lich King. He’s a new employee here to tell you about the select flavors in-store: chocolate, strawberry, death, and rocky road.

Services: CGI, Compositing


  • Director:  Patrick Brice
  • DP: Elie Smolkin
  • Editor: Benjamin Brucker
  • Production Company: General Population
  • Executive Producer:  Pierre Nobile
  • Producer:  Jon Conrad
  • Production Manager:  Rick Brown
  • VFX Supervisor:  Travis Button
  • VFX Post-Production Company:  Hyphenate
  • VFX Producer:  Benjamin Brucker
  • Compositing Lead:  Travis Button
  • 3D Artists:  Travis Button
  • FX:  Travis Button
  • 3D Tracking / Matchmoving:  Brian Morse