Harmless Harvest “It’s Real”

You know the vibes. Light, tropical and GOOD. Our team is really proud of this one, particularly because it really captures the feeling of eating this delicious dairy-free fantasy. (Can you believe we are at this part of the future?) Yes, you can feel good about this plant-based, coconut alternative. Capturing this was tricky business, with puppeteering, multiple plates, and compositing it all for a magical mystique. Our ability to control the speed at which the star (see: yogurt) is revealed was made possible by paying attention in physics class. Your consciousness is probably thanking us because this flash of dreamy chillness was much-needed. Cocoon yourself with the vibes. Subtlety is a language we speak fluently.

Client: HARMLESS HARVEST
Services: Direction, Editorial, Design, CGI, Compositing, Finishing, Color

Credits

  • Director:  Travis Button
  • DP:  Alex Naufel
  • Editor:  Zachary A. Kinzinger
  • Agency:  Something Massive
  • Executive Creative Director:  Ariel Broggi
  • Associate Creative Director:  Jessica Lovell
  • Director of Strategy:  Sophie Jewkes
  • Head of Accounts:  Dana Neujahr
  • Producer:  Sean Green
  • Production Company:  Hyphenate
  • VFX Supervisor:  Travis Button
  • VFX Post-Production Company:  Hyphenate
  • VFX Producer:  Brian Robinson
  • Compositing Lead:  Travis Button
  • Compositors:  Travis Button
  • 3D Lead:  Travis Button
  • 3D Artists:  Travis Button, Patrick Scruggs, Brian Morse
  • 3D Tracking / Matchmoving:  Brian Morse
  • 3D Modeling:  Travis Button
  • FX Animation:  Patrick Scruggs Jr.
  • Lighting / Rendering:  Travis Button
  • Color:  Persephanie Engel

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