Gillette “Sustainability”
Storytelling 101: How long does it take to establish a world? In this spot, we merged child-like imagination with sleek design to create an entire universe. With a composition of lego-like building blocks, we paved the road for an isometric RPG world, reminiscent of a rotating mobile. We broke down a seemingly complex process and reworked it scene by scene. The result? Gillette’s redevelopment for a more just future is captured and unfolded with our animation. Behold, a new way of doing things, both in practice as a company, and the way that story is presented. Synergy.
Client: GILLETTE
Services: Animation, Design, CGI, Compositing, Finishing, Color
Credits
- Director: Ben Conrad
- Agency: Works Collective
- Art Director: Jens Memes
- Producer: Nate Morley
- Production Company: GenPop
- VFX Supervisor: Travis Button
- VFX Post-Production Company: Hyphenate
- VFX Producer: Corey Cano
- Compositing Lead: Travis Button
- Compositors: Travis Button
- 3D Lead: Travis Button
- 3D Artists: Travis Button, Patrick Scruggs Jr., Jens Memes, Carlos Diego
- 3D Modeling: Travis Button, Jens Memes
- 3D Animation: Patrick Scruggs Jr.
- FX Animation: Patrick Scruggs Jr.
- Lighting / Rendering: Travis Button
- Color: Travis Button