Storytelling 101: How long does it take to establish a world? In this spot, we merged child-like imagination with sleek design to create an entire universe. With a composition of lego-like building blocks, we paved the road for an isometric RPG world, reminiscent of a rotating mobile. We broke down a seemingly complex process and reworked it scene by scene. The result? Gillette’s redevelopment for a more just future is captured and unfolded with our animation. Behold, a new way of doing things, both in practice as a company, and the way that story is presented. Synergy.