Gillette “Sustainability”

Storytelling 101: How long does it take to establish a world? In this spot, we merged child-like imagination with sleek design to create an entire universe. With a composition of lego-like building blocks, we paved the road for an isometric RPG world, reminiscent of a rotating mobile. We broke down a seemingly complex process and reworked it scene by scene. The result? Gillette’s redevelopment for a more just future is captured and unfolded with our animation. Behold, a new way of doing things, both in practice as a company, and the way that story is presented. Synergy.

Services: Animation, Design, CGI, Compositing, Finishing, Color


  • Director:  Ben Conrad
  • Agency:  Works Collective
  • Art Director:  Jens Memes
  • Producer:  Nate Morley
  • Production Company:  GenPop
  • VFX Supervisor:  Travis Button
  • VFX Post-Production Company:  Hyphenate
  • VFX Producer:  Corey Cano
  • Compositing Lead:  Travis Button
  • Compositors:  Travis Button
  • 3D Lead:  Travis Button
  • 3D Artists:  Travis Button, Patrick Scruggs Jr., Jens Memes, Carlos Diego
  • 3D Modeling:  Travis Button, Jens Memes
  • 3D Animation: Patrick Scruggs Jr.
  • FX Animation:  Patrick Scruggs Jr.
  • Lighting / Rendering:  Travis Button
  • Color:  Travis Button