FOX “Super Bowl LIV Pregame Show”
While it’s not every day that the potential for hundreds of millions of viewers comes through the door, it’s also not uncharted territory for the team here at Hyphenate.
When the opportunity to collaborate with FOX to announce the LIV Super Bowl pregame show presented itself, our nimble team dove in with all resources on deck. The result: an interactive zoom, that acted as a portal which welcomed the viewer into every frame, and continued to propel them further inwards. This play on perspective gave us the visual adventure we dreamed about from the get-go. If you’ve heard of the powers of ten, this is more like the multi-dimensional 100.