FOX “Super Bowl LIV Pregame Show”

While it’s not every day that the potential for hundreds of millions of viewers comes through the door, it’s also not uncharted territory for the team here at Hyphenate.

When the opportunity to collaborate with FOX to announce the LIV Super Bowl pregame show presented itself, our nimble team dove in with all resources on deck. The result: an interactive zoom, that acted as a portal which welcomed the viewer into every frame, and continued to propel them further inwards. This play on perspective gave us the visual adventure we dreamed about from the get-go. If you’ve heard of the powers of ten, this is more like the multi-dimensional 100.

Client: FOX
Services: Design, CGI, Compositing, Finishing


  • Director:  Jake Banks
  • DP:  Mark Pugh
  • Agency:  FOX Sports Marketing
  • Creative Director:  Evan Mathis
  • Producer:  Meghan de Andrade
  • Production Company:  Marsha Hunt Productions
  • Producer:  Lissa Weiss
  • VFX Supervisor:  Travis Button
  • VFX Post-Production Company:  Hyphenate
  • VFX Producer:  Andrew Vizir
  • Compositing Lead:  Travis Button
  • Compositors:  Travis Button, Carlos Diego
  • Matte Painting / Design:  Pete Pace
  • 3D Lead:  Travis Button
  • 3D Artists:  Travis Button, Carlos Diego, Brian Morse
  • 3D Tracking / Matchmoving:  Brian Morse
  • 3D Modeling:  Travis Button, Carlos Diego
  • 3D Rigging / Animation:  Carlos Diego
  • FX Animation:  Travis Button
  • Lighting / Rendering:  Travis Button
  • Color:  Luis Silva