FAIR “Get A Car”
Freedom of choice removes any cluttering thoughts of the unnecessary. Quite simply, it frees your individual option to stand out amongst the rest. We invested in the smaller details to embolden our primary focus, subtle pleasures, and smooth flow for this spot with FAIR. This memorable and cheeky campaign encourages you to stop getting fooled by the numbers, and instead go and get what you’re after. In this case, a car. Get in.