FAIR “Get A Car”

Freedom of choice removes any cluttering thoughts of the unnecessary. Quite simply, it frees your individual option to stand out amongst the rest. We invested in the smaller details to embolden our primary focus, subtle pleasures, and smooth flow for this spot with FAIR. This memorable and cheeky campaign encourages you to stop getting fooled by the numbers, and instead go and get what you’re after. In this case, a car. Get in.

Client: FAIR
Services: Animation, CGI, Compositing


  • Director:  Ben Conrad
  • Editor:  Volkert Besseling
  • Agency:  Fair
  • Production Company:  General Population
  • Executive Producer:  Pierre Nobile
  • Producer:  Rick Brown
  • VFX Supervisor:  Travis Button
  • VFX Post-Production Company:  Hyphenate
  • VFX Producer:  Julia Johnson
  • Compositing Lead:  Travis Button
  • 3D Lead:  Travis Button
  • 3D Artists:  Carlos Diego
  • 3D Animation:  Carlos Diego
  • Lighting / Rendering:  Travis Button
  • 2D Design / Animation:  GenPop