AT&T “Your Choice”
Our introduction of AT&T’s Unlimited plan in this spot meant transforming a visualization of ultimate freedom into a reality and making it catchy. Are you familiar with music sampling? Well, we took the same concept and created a mash-up of featured shows and created our own little story of snippets. The art of designing from something already out there is a tricky thing. We were especially thrilled to bring in the Goku and Dragon cameos. Enjoy our representation in having the freedom of choice, it’s the future.